The end of 2011 was a big deal for Subaru. After posting strong sales throughout the year, December proved to be the company’s best-ever sales month with 33,701 vehicles sold. This capped off a year that also turned out to be Subaru’s best-ever, with a grand total of 266,989 units sold. Subaru is now on a four year winning streak as it has posted sales increases in each of the last four years.
Here at Briggs Subaru, the premier Subaru dealership in Lawrence, Kansas, we are celebrating the sales milestone by offering great incentives and financing deals on all new Subaru models. It’s an exciting time to be a Subaru dealer and we’re not taking the opportunity for granted.
The Subaru Legacy and Subaru Outback were a big part of the sales numbers for Subaru as the two models each set sales records in 2011. Legacy sales were up 9.49% and Outback sales increased 12.09% in 2011.
“We are very pleased to welcome the 266,989 customers to the Subaru family,” said Bill Cyphers, senior vice president of sales for Subaru of America.
The attitude that Cyphers expressed is shared by the crew here at Briggs Subaru. We, like Subaru, aren’t content to rely on our past success – we intend to continue the sales streak into 2012 by offering the best built cars that are performance and efficiency minded. With the 2012 models showing up on the lot at Briggs Subaru, you have no reason not to check out our full lineup of new cars in Lawrence, Kansas. Our professional sales staff is happy to help you with anything you need to know. Together, we can keep the streak alive for Subaru into the new year!