New Subaru in Kansas
Briggs Subaru is happy to talk about Subaru of America’s most recent project, the “Subaru Guide to Everything.” For those who are unfamiliar, the “Subaru Guide to Everything” is an interactive guidebook that will offer an outlet for Subaru owners to share and discuss their favorite places and activities across the world.
Subaru owners and enthusiasts will have the opportunity to personally add and look over their favorite hiking trails, campgrounds, monuments, restaurants and many more options with this new interactive guide.
Alan Bethke, Subaru of America’s Director of Marketing Communications, discussed what this new guide will offer Subaru owners/enthusiasts alike, stating that, “The Subaru Guide to Everything gives owners a way to participate and engage with the brand. By leveraging our enthusiastic Facebook community, the Guide enables sharing with other like-minded individuals as well. This is not a guidebook for the glove box; it is a highly-mobile, social resource for the adventurer on-the-go.”
This idea makes a lot of sense for more reason than one, with the most obvious being that historically Subaru owners/enthusiasts are typically quite outdoorsy. By being able to catalog cool locations as well as sharing cool experiences, Subaru will be able to tap into a deeper level of customer loyalty.
Subaru, which is praised for equipping their vehicles standard with all-wheel drive joined forces with Lonely Planet on this project to produce a guide with 250 Subaru reviews to get things started. The “Subaru Guide to Everything” will be updated automatically and looks to strengthen the bond between Subaru owners and enthusiasts alike.
If you’re a Subaru enthusiast, without the Subaru, look no further than Briggs Subaru in Lawrence, Kansas for your next new Subaru in Kansas! With a wide selection of the latest Subaru in Lawrence, that all feature all-wheel drive, Briggs Subaru is the best place to get yourself the Subaru you’ve always wanted! Stop on down to Briggs Subaru or schedule a test-drive in Lawrence today!